In Thailand, where has long been called “the kitchen of the world” from its abundant natural food resources and highly-skilled chefs and cooks. The food industry contributed roughly 23% of the country’s GDP including local consumption and exports. The restaurant business plays a big part in Thai social life and is highly competitive due to the expansion of chain restaurants and the opening of new local restaurants in the market, all looking to take or increase market share and customer loyalty.

Currently, the restaurant business is dealing with the effects of the Covid-19 pandemic and operating under the ‘New Normal’. To revitalise consumer confidence, restaurants must comply with a set of strict rules, such as social-distancing policies, regular cleaning and sanitising of table surfaces, and strict hygiene for kitchens and kitchen staff. Whilst safety is extremely important, adopting safe and healthy practices can be one of the keys to turning things back in your favour and gaining an advantage over your competition.

However, restaurants must not lose their focus on maintaining the high-quality services all guests expect despite the ‘New Normal’. Service excellence remains a key driver for returning customers and customer retention. In addition, the service level being delivered will directly impact the restaurant’s reputation and popularity. In brief, if the restaurants can deliver superb services, whilst offering great cuisine, continue building great relationships with customers during their visit; the restaurants already win before the battle for business commences. There will be a worry-free feeling about potential negative reviews on social media or bad comments on any online platform.

Delivering great service also means the restaurant staff can upsell easily which will result in increasing incremental revenues and profit. These are the keys to the survival of the business in the long run.

It is undeniable that service excellence is extremely important for any hospitality business including restaurants. 59club Asia is certain that you agree, we delighted to offer a global standard solution for 'sales & service' etiquette improvements. Our services include Mystery Shopper Audits, Customer Service Analysis, Visitor Surveys, and Staff Training. If you are looking to elevate your restaurant's service standards or want to move from ‘Good’ to ‘Great’ or “great to incredible”, why not try our services now? You can be part of many of our proven success stories. We know your business is important to you, don’t leave it to chance.

Find out more about 59club Asia Fine Dinging Mystery Shopper Audits today or contact our team at info@59clubasia.com for all enquiries.