59club Asia, the premier provider of performance management and training services in the golf and hospitality industries, has partnered with the Thai Golf Course Association (TGCA) to deliver a series of specialised training programmes aimed at elevating service standards across Thailand’s golf courses. The first event was proudly hosted by Mr Chaovatas Supapantita, at the renowned Palm Hill Golf Course in Hua Hin on the 25th September.
This collaboration marks a significant step in 59club Asia’s ongoing commitment to advancing the quality of golf club management and customer service in the region. With a focus on enhancing both operational efficiencies, along with member and guest satisfaction, the training was designed to empower golf course personnel with the knowledge and tools necessary to deliver world class experiences to members and visitors.
A range of practical and fun exercises highlighted best practice in relation to human behaviour and the management of first impressions, as well as the development of sales skills such as conducting a needs analysis and sales closure techniques.
Participants included senior managers and staff from golf courses across the West Region of Thailand, all eager to learn from 59club Asia’s industry-leading expertise. The partnership between 59club Asia and the TGCA ensures that the knowledge shared during the training can be adapted and implemented across the country, setting a new bar for excellence in Thailand’s golf tourism sector.
“We are thrilled to be working alongside the Thai Golf Course Association to bring this high calibre training to the region”, said Will Hewitt, Director of 59club Asia. “Our goal is to help elevate standards across the entire region and we are fortunate to benefit from the skills and expertise of Araya Singhsuwan of Absolute Golf Services, along with the support of the Association together with The Tourism Authority of Thailand in bringing this project to life.”
Palm Hill Golf Course, Hua Hin, proudly hosted the event, where the excellent facilities provided the ideal setting for immersive, hands-on training sessions, allowing participants to experience real-world applications of the techniques taught.
“We are delighted to partner with 59club Asia in this important initiative,” said Mr Suchat Suwannasri, President of the Thai Golf Course Association. “Uplifting the necessary services and sales skills for the team members at our golf courses is invaluable; it will enhance the overall golfers experience of both local and tourist golfers, whilst also undoubtedly enhancing the ever-growing tourism market of Thailand.”
This training is part of a broader strategy to position Thailand as a leader in golf tourism, ensuring that courses across the country offer premium services that meet global expectations. With golf tourism playing an increasingly important role in Thailand’s economy, partnerships like this one between 59club Asia and the TGCA are essential for driving sustainable growth in the sector.
